Until quite recently, I wasn’t a big aficionado of the Nigerian entertainment industry; to a certain extent I almost detested it. OK, it wasn’t at the same levels of loathing that I have for the countless commercial and misleading Christian organisations that flourish in our country and abroad, but it was close.
In Nollywood I saw yet another occasion where mediocrity was about to take centre stage in our lives. Corners were being cut, the industry was saturated with folks that quite frankly couldn’t get a walk-on role in a second rate soap opera. Professionalism played second fiddle. Musical videos were produced on the back of watching a clip on MTV. We had people shamelessly copying mannerisms, accents, dress sense, intellectual properties, and just about anything they could get on the cheap. I have a couple of cousins who are ‘prominent’ figures in Nollywood, my step cousin is one of the guys that runs Storm Records. I also have a few of friends that hedge big money on Nollywood. In conversations, I have always maintained this position – not good enough + lacks crossover appeal + amateurish.
Watching the output from this industry at the time was a bit uncomfortable, and that is being kind.
That was then..
I started taking a closer interest in this industry when I sampled some of the work done by Storm. Posts from experienced entertainment bloggers like Bella, Naija Vixen, Linda Ikeji and Adaure helped in giving me a proper insight into what was what. My friend’s FilmAFRICA’s Premiere – Across the Niger - last year in Leicester Square, London also helped. One has to acknowledge that it’s all changed. The lazy copy-cats are gradually having a shorter relevance span. The folks running the industry were now well travelled, properly trained and exposed to the basics and hard work required in this industry. Gone are the days when an usher in the Odeon @ Lee Valley went back home to become a Nollywood Executive Producer. There is a more professional feel to the industry. It’s simply better quality, PERIOD.
So just like many easy to fleece Nigerians, I have seen the light, I am now converted – not to KICC, MFM or any of the many {I better not say what I think, lets just say they are too many to mention} - to Channel 331 on Sky [Nollywood Movies]. My tithe is £5.99 per month (Sounds high, but its £4 cheaper than what I shell for Setanta Sports). It’s currently free till the end of this month. Also note that unlike Ben TV, they don’t cut programs half way to link up with NTA Nigeria. In line with spreading the word, (I should be getting paid for this) there is a buy one month, get another month free offer. Not sure if I got that right. Check their web site (If you can, it appears that they haven’t thought thru the whole process) for more details
That Stephanie Okereke girl, she sabi act oh! She was quite good in…………..
Labels: nollywood, sky 331, stephanie okereke